The Challenges of Packaging
Not only must the product “leap off the shelf,” it must withstand the scrutiny of a ophisticated buying public with many questions about the product’s purpose, value, ease of use, robustness, etc.
The great challenge with Modelshop automata is to show a product made entirely of plain MDF in an appealing way. Generally, products in the novelty category tend to rely on bright colors, which would overwelm the natural color of our product.
The solution to making the product “pop off the box,” is to place it against a dark background — in this case dark brown compliments the medium tan color of the product. A light yellow is used because it contrasts well with the dark brown and it also has a degree of warmth. Note both the brown and yellow were sampled from the excellent “Clockwork Dreams” logo.
